We will be focusing on one Chamber Challenge each month.
We encourage all Chamber members to participate. We want to help our members grow their businesses and learn new ways to reach their customers!
This Month's Challenge is:
Create a Newsletter
7 Steps to Create a Newsletter
Build a subscriber list - Have a subscriber form on your website, social media, or on site. Make signing up as easy as possible, but always ask before using a customer's email.
Create a content strategy - Think of what you want to accomplish with this newsletter. You can present your newsletter in many forms: feature articles, announcements, job postings, pictures, tips, etc.
Plan your editorial calendar - How often will you send out your newsletter? Be sure to establish a timeline before you begin sending. You want to be consistent and have plenty of time between sendings.
Choose an email delivery platform - There are many platforms to choose from or you can choose to create your own in the email you currently use (which is not as easy as it sounds) Two popular companies to use are Constant Contact (we use this one) and Mail Chimp (we've previously used this one).
Design your email newsletter - Most delivery platforms are equipped with pre-built templates. You don't necessarily need major skills to edit and finalize your designs. Make sure to include your logo, contact information, and enough space for your content.
Send your first campaign - Once complete, send out your email newsletter! Don't forget to mention it on your website and social media.
Measure the results - After sending, check your analytics for open rates, click rates and more. Use this to tweak your content, send times, etc. to improve your newsletter and benefit your customers!
Have you had success sending a Newsletter consistently for your business or organization? We want to hear it! Share with us on Facebook or email us at firstname.lastname@example.org.